Our company originated with an idea borne of necessity. The Founders, Steve & Danielle Sechrest had lost just about everything in the Great Recession including their home and business, but they retained a sense of faith in themselves and the future. Danielle took a job working for a small furniture company to help make ends meet. When Steve met the owner he asked him if he could try selling his furniture online. The owner told him that was fine, but it would not work. Feeling he had no choice but to try, Steve came up with a name – The Comfortable Couch Company, created a website and went to work. It was slow and hard at first but people started to order and by word of mouth, and the magic of the Internet, the company started to grow. The original furniture manufacturer went under, and Steve and Danielle brought thier friend Gary Mangione in to help them start and run their own upholstery shop. Gary had no background in furntiture, but a confidence in his own abilities and a refusal to accept anything less than success.
Becoming the manufacturer freed the company to add new styles and the company started to grow faster and expand product offerings. The addition of the Classic Chesterfield and especially their groundbreaking Radius Corner Sectional in that style launched the company to new heights and the name was shortened to its alliterative URL cococohome.com and finally just COCOCO. Showrooms were added and commercial work started to flow in and COCOCO pieces were showing up in homes of people famous and not so accross the country and sometimes even in a movie (see Deadpool 2). COCOCO is no longer a tiny company. We produce and ship as many as one hundred furniture pieces a week. In 2019 we used more than 300,000 square feet of leather in the production of our leather furniture and are now one of Industry leader Moore & Giles’ ten largest accounts. We are moving into a new 30,000 sq foot production facility here in North Carolina in the Spring of 2020.
While many of our furniture styles will echo styles you may find at large corporate retailers like Restoration Hardware, the similarities end there. While RH has furniture companies from China, to the Mexican border areas, and even a few in North Carolina, all of our furniture is hand-crafted in our own plant here in NC. Our furniture is better simply because we make it out of superior materials. Our frames are heavier using thicker 100% American Oak rather than thinner Russian Birch. Our pocketed coil system is the best, most comfortable and durable spring system. We offer a combination of ultracel and memory foam cushions for our seats. Our pillows are filled with a down replacement that offers the same comfort but more resiliency and durability. Cheaper production quality and costs put more money in the pockets of these retail giants at the expense of their customers who get lesser quality in their furniture. Don’t let that happen to you.
We’ll never be a volume dealer. We cling to the old-fashioned values that allow us to craft each piece of furniture exclusively for its intended owner – you. In addition to our website, you can visit our showrooms – located in Cornelius, North Carolina, Atlanta, GA and Nashville, TN. We attract loyal customers from throughout the Carolinas and across the United States who want the kind of quality furniture North Carolinians have made for generations. Our reputation for friendly and dependable customer service is evident from the time you decide to place an order. You deal directly with the folks who are crafting your furniture. A guiding principle behind our furniture is our dedication to the best quality materials available. We use fine Italian leathers from Moore & Giles and Crest Leather. We make furniture with gorgeous and durable velvets from JB Martin and performance fabrics from Valdese Weavers all woven right here in the Carolinas. We use these quality materials to produce the very best furniture money can buy – at affordable, factory-direct pricing. How do we do it? We keep our overhead low and we keep our business focused and simple. We are customer driven. Almost every style we make, started with a customer coming to us with a picture and asking “Can you make me this?” That is why we offer the choice of today’s most popular styles in a selection of versatile pieces.
Danielle is heavily involved with fabric and color selections, merchandising and customer service.
Not finding what you're looking for?
Please give us a call at +1 (704) 892-6680 or visit one the locations listed below.
Charlotte, NC / GENERAL INQUIRIES
COCOCO HOME SHOWROOM
19725 Oak St #5
Cornelius, NC 28031
+1 (704) 892-6680
COCOCO HOME SHOWROOM
3072 Early Street @ West Paces Ferry
Atlanta, GA 30305
+1 (404) 410-1169