Why are our couches so darn heavy?
Steve Sechrest, COCOCOHome – Co-founder, Charlotte NC
Hint: Because we make them from the best materials.
One of our customers recently took delivery of several COCOCO furniture pieces. When the delivery people showed up they had just completed nine deliveries for a competitor of ours. The delivery guys finished installing our customer’s three piece sectional and as they were leaving they remarked to our customer that his COCOCO furniture weighed more than the other nine deliveries put together. That was not the first time I had heard from delivery company people about the issue of the weight of our pieces as compared to competitors. Our delivery company delivers on-line orders for Mitchell Gold, but their delivery people were surprised at the weight of ours by comparison. Those comments got me thinking: Just why is our furniture so heavy?
Once I started looking at it the answer became obvious. It is because we are building our furniture out of better materials.
Lets start with the heaviest part: The frame. We build our frames out of 100% American Oak Plytanium plywood from Georgia-Pacific. Oak is among the hardest of hardwoods so this is the best quality available. Moreover, we use at least 3/4″ thick sheets on all frames, Some get 7/8″ in some locations. Our big-box competitors are, for the most part, using 1/2″ plywood for the frames, and many, such as RH, are using Russian birch instead of oak. Birch is nominally a hardwood but it is not as hard or as heavy as oak. Our stout frames are also heavily engineered which adds to the weight.
Our signature pocketed coil spring system provides the best combination of comfort and support on the market, but having as many as 160 springs per seat ends up adding weight when compared to competitors using “no sag” springs or a drop in unit like RH uses that might only have nine springs per seat.
Even the foam in our seat cushions is heavier than that used by our big-box competitors. We us an ultra-cel foam that is more dense and contains less air than the less expensive foams used by others. This provides a more plush seat and also will not oxidize as quickly as a foam with more air in it which means it will last longer. Less air also translates into more weight.
Similarly, our back pillows are heavy. While many big-box stores will offer a light weight dacron fiber pillow with an upgrade to down available, we start with down and offer an upgrade to a heavier microfiber denier fill we call Trillium. Trillium is heavy like down, and sits very much like down, but is far more resilient and will require less fluffing and hole its shape much better than down.
STORE HOURS: Open Mon - Fri 10-5 EST / Sat 10-4 EST / Sun by Appointment
Text: +1(704)996-4343 for after/off hour appointments
Note: Our Cornelius, NC showroom doubles as our corporate offices. Located just north of charlotte in the Lake Norman area, our showroom is 4500 square feet in a renovated cotton mill dating back to 1895. We display many of our styles and also may have samples for sale off of the floor. We have what is probably the largest selection of leathers anywhere and a wide selection of fabrics and colors.
STORE HOURS: Open Mon - Fri 10-6 EST / Sat 10-5 EST / Sun 12-5 EST
Text: +1(980) 229-5531 for after/off hour appointments
Note: Our Georgia showroom is located in the heart of Atlanta’s Buckhead Village near the Buckhead Atlanta project and right around the corner from RH’s new Atlanta showroom.